I’m just a realtor over here trying to help you make the most money when you sell .
Do you know what happens if you overprice your home? Nothing.
No bidding wars.
So how do we avoid this?
By pricing it correctly + positioning it well from the start.
This is the number one thing you have to get right when listing your home.
Your agent needs to show you solid comps that support your list price + a specific, strategic marketing plan that’s going to get you the best results.
While we’re still in a more balanced market in Burlington + Waterdown ON, we are at point where some homes are selling like hot cakes in multiple offers and some are sitting…these are the overpriced, poorly marketed ones.
Your pricing strategy + your agent’s ability to market directly impacts if you get an offer and how good of an offer you’ll get.
So, what should be included in the marketing strategy?
1. Pre-market: This lays the groundwork for marketing that will generate interest in your property. This includes working with an agent who will advise you what to do to get your home ready to list + who uses a professional photographer + videographer. Preparing well ensures your house looks amazing both online and in person.
2. Opening weekend: This is go time for getting the word out through social media, print marketing, notifying neighbour’s, etc. -all geared towards driving traffic to your home via showings + an a potential open house strategy that creates urgency.
You want buyers seeing other buyers looking at your house so it creates FOMO and they go all in on writing a bomb offer to secure the home before someone else gets it.
3. Continued marketing: If your home doesn’t sell the first weekend, don’t panic it is the reality of the market we are in. Work with an agent who will continue to market the heck out of your property until it’s SOLD, not just pop a sign in the yard and pray buyers show up!
Hope this helps!